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Life Insurance Redefined

Afficiency’s mission is to reinvent life insurance and the life insurance buying process. We want to make life insurance completely digital, easy to purchase and accessible to all.

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The Story Behind Afficiency

Afficiency builds flexible life insurance products available via agent assist, direct to consumer and worksite models; all delivered via API. Our products are designed to be easy to understand and even easier to purchase.

Afficiency was born in 2017 and is led by co-founders Mark Scafaro, CEO and Ravi Arasan, CIO. Mark and Ravi spent many years in financial services...

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The Story Behind Afficiency

Afficiency builds flexible life insurance products available via agent assist, direct to consumer and worksite models; all delivered via API. Our products are designed to be easy to understand and even easier to purchase.

Afficiency was born in 2017 and is led by co-founders Mark Scafaro, CEO and Ravi Arasan, CIO. Mark and Ravi spent many years in financial services before parting ways - Ravi launched his own technology startup, while Mark went on to help create MetLife's US direct to consumer life insurance business

Our mission is to reinvent life insurance and the life insurance buying process. Utilizing a 100% digital customer journey, Afficiency has developed innovative life insurance products from the ground up - designed to be digital first.

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Common Misperceptions

Cost
Overestimating Costs

According to LIMRA2 more than half of Americans overestimate the cost of life insurance coverage by as much as threefold

Cost
Overestimating Costs

According to LIMRA2 more than half of Americans overestimate the cost of life insurance coverage by as much as threefold

Cost
Overestimating Costs

According to LIMRA2 more than half of Americans overestimate the cost of life insurance coverage by as much as threefold

Cost
Overestimating Costs

According to LIMRA2 more than half of Americans overestimate the cost of life insurance coverage by as much as threefold

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Exceeding consumer expectations

When it comes to life insurance, there has long been a protection gap in the U.S.., the number of consumers with adequate life insurance is overshadowed by the number of consumers with no life insurance or not enough to meet the financial needs of the family members they would leave behind.

LIMRA1 presents another compelling way to demonstrate the degree of unmet need for life insurance, comparing the difference between those who say they “need” life insurance and those who say they “have” life insurance. Over the last decade the gap between those that say they need life insurance and those that have life insurance has more than doubled.

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Address

Afficiency, Suite 406
101 Greenwich Street, New York, NY, 10006

 

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